Sensation is coming to the USA in 2012
http://sensation.com
In 2008, it was announced that for the first time Sensation would be held on New Year's Eve in Melbourne, Australia, as well as in Düsseldorf, Germany and Barcelona, Spain.
White Sensation used to be a trance event, but in later years it has become a pure house event. All the attendees are required to wear white and the Amsterdam ArenA itself is decorated to match. Sensation White's slogan is "Be Part Of The Night - Dress in White". Every event has around 40,000-45,000 tickets available.
The event has recently been criticized by trance fans who think there is too much house and electro and too few trance DJs in the recent events[citation needed]. However, in the eyes of the organizers, the popularity of trance has been receding in the past few years, and therefore Sensation White has adapted to this by altering its programming to add house and electro house. Nonetheless, the popularity of trance and indeed the DJs associated with the genre still seem to be a major force in Europe.
In 2010, Sensation, to enforce the notion that they are now a House event, came up with the theme "Celebrate Life with House". It featured performances by Chuckie, Swedish House Mafia, Sunnery James and Ryan Marciano, and Joris Voorn & 2000 And One. The event became exclusively a party for house music. This change in genre caused that for the first time since 2000, the tickets did not sell out the same day they went on sale, as audiences are much more demanding. In the end, about 35,000 people attended the festival held July 3. To create interest in the now House event, Sensation came up with a contest where the fans, via the social networks, would vote for their favorite theme and make it the anthem for 2010. The competing songs, featuring a selection of house and minimal themes, were not well received by Sensation followers and the competition was eventually cancelled. During the main event in Amsterdam, Sensation decided to go back to its origins, by playing their trademark anthem "Superstring", reminding its fans that although it is now a House event, it stays true to its origins.
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